With the rise in fast fashion, polyester fibres, and AI prompted work, Wool & Wear focuses on slower production, sustainably sourced and organic materials, and crafted details designed to feel exciting and purposeful. I desinged an identity that can be personalised, broken down, and stand out, all whilst underpinning the luxurious and modern pillars behind the brand.
Practice:
Branding
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Experiential
Printed
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