Wool & Wear*Completed as an independent project outside of University















Curating a brand identity for my knitwear business that wants to market itself to a younger consumer in the 21st century. Playful, modern, and sustainable values are placed at the core of the design.

With the rise in fast fashion, polyester fibres, and AI-prompted work, Wool & Wear focuses on slower production, sustainably sourced and organic materials, and crafted details designed to feel exciting and purposeful.
The identity can be personalised with a
thank-you note, tactile with an embossed business card, and experiential with a shop design, all whilst underpinning the luxurious and modern pillars behind the brand.



Practice:
Branding
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Experiential
Printed


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Connie Bowles
heyconniebowles@gmail.com
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Graphic Design, Editorial, Branding, Art Direction
London, UK

BA Graphic Design 2026