Manetame
Branding a fringe kit focused on providing support according to three weather conditions to a specific audience of those who have fringes in coastal areas. The brand rolls out with the product kit itself, a weather app named the ‘Fringe Forecast’, a live billboard that responds to the weather, an engaging social media platform, and adverts that reveal only in the 3 different conditions.
Practice:
Branding
Packaging
Digital
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